David Kelly shares his experience in design by showing how design has changed mainly focusing on products. Kelly describes how something has happened in the last few years where we have climbed Maslow's hierarchy a little bit and we are now focussed more and more on human centred design. In saying this he comments that we are now designing behaviours and personalities into products making designers job more enjoyable.
We are now moving towards getting more and more products at an earlier stage in motion and showing how they will be used. He describes them as more experienced prototypes.
He shows how this has been done through projects he has been involved and influential in. One of these examples is the new Prada store in New York. Kelly has successfully created a cultural retail store which engages the client to experience and interact with the items being bought and displayed. This is achieved by large multiple touch screens where the item can be scanned and displayed on screen where the user can interact with the item of clothing in many different ways such as colour, size and seeing the item on the cat walk. other interactions include a delayed mirror to see what you look like as you turn in the change room.
Another example of human centred design is seen at the London science museum. The human interaction comes through a interactive wall based on the subway system. the wall is 4 stories tall and displays guests reviews and thoughts on there experience whilst in the museum.
Kelly also worked on scott adams ideal cubicle for iconic cartoon character Gilbert. There where many ideas put forth and the designers experienced working in cubicles whilst on the project. The main idea put forth was the make the cubicle living and more human centred. This was achieved by having interactive cubicle walls (e.g fish bowls and pushing bags) and having products that when in their surrounding act differently such as a flower that wilts when you leave and comes back to life and greets you when your back.
Another great design was the london domes 'Greenwich water cycle pavilion' . The pavilion was designed to celebrate and express the importance of recycling. The pavilion interacts with running water and rotating pannels so you can see the process and info of the recycling process.
David Kelly's public debut of the 'Spyfish' was an interesting design concept where you can practically scuba dive without being in the water. The submarine tele-presence vehicle has two cmeras and is controlled via a wireless remote control. The idea was so that you can through the mini vide sub over the side of your boat and see whats under and around you.
The final design shown in Kelly's presentation was an inspiring story of how design can change the world and peoples lives. Dr Martin Fisher went to Kenya and started a non profitable organisation called Approtec. The idea behind this was that there are entrepreneurs everywhere in the world so there must be some in Kenya. He was totally correct and started with the organisation 19,000 companies and 30,00 new jobs. This has resulted to the sales of 0.6% of the GDP in Kenya. One of Approtec's most successful products is the deep well manual pump which enables people to grow crops in the off season.
Thanks to this new concept of designing personalities and behaviours into products and designs, designers are more trusted and integrated into business strategies giving the designer more control and freedom.
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