The story of bottled water

"Our world is a world obsessed with stuff. We are a system in crisis. we are trashing the planet, we are trashing each other and we are not even having fun. The good thing is when we start understanding the system we Start to see lots of places to step in and turn these problems into solutions"

Bottled vs. tap water. Is it cleaner? Is it just a scam?

Many of us are sucked into buying 'fresh' bottled water from big companies such as pepsi but what most people don't realise is that 1/3 of Americas bottled water comes from the tap and more shockingly is that these companies are charging more that 2000 times the cost of tap water. On average America buys half a billion bottles of water a week.

So how do these companies do it?

The process is called 'manufacturing demand'. This process is split into three parts:

• scaring us
• seducing us
• misleading us

At the start the idea was to make the people feel scared about drinking tap water. Fiji were the first to put this idea forward by using the cleveland campaign with their slogan "because its not bottled in cleveland". this was a massive failure because the cleveland people tested the water and found it was of less quality, people liked the tap water more and it costs about 2000 times more.

"when we're done, tap water will be relegated to showers and washing dishes"

A nestle executive stated " bottle water is the most environmentally responsible consumer product in the world" This statement is insane. These companies are trashing the world through there immense manufacturing stages. How is that environmentally responsible. The fuel and energy put into making these bottled is wasted as we finish the bottle in about 5 minutes.

Are they really being recycled? most of the time they are being down cycling making products which will end up in landfill faster then bottles.

Pepsi's VC stated "The biggest enemy is tap water"

"Its time we take back the tap" and say no to bottled water.

How can we spend the billions of dollars spent on bottled water every year? some real solutions presented to us in the video were invest in public water infrastructure, prevent pollution and drink from fountains.